Trae Tha Truth is one of those stalwarts of not just Houston hip-hop, but Southern rap in general. This weekend will mark the 10th anniversary of his city celebration and mini-rap fest known as Trae Day.
And according to the rapper, who’s probably more known for his stoic look, this celebration is all about faith and hope and bringing smiles to kids’ faces.
He’s also encouraging kids to read and helping to finance college scholarships. It’s nothing new for Trae, the humanitarian and legendary Asshole By Nature.
Although he’s more apt to crack a rhyme than crack open a book these days (he admits to not being much of a reader), he still encourages kids to take part in the local library’s Hip-Hop For Literacy project, because as they use to say back in the day, Reading is Fundamental.
For people who have been taking part in Trae Day over the last decade, it’s common knowledge the day is more than about one man. It’s about “being part of the community and the city, and not only for the celebration of music, but for the celebration for the City of Houston — everything that we’ve accomplished together,” Trae says. “It’s a blessing, man and he is a reflection of Houston.
Coming from where we come from, we happy to even have birthday parties in the hood, let alone have the whole city come out and celebrate,” Trae explains.
And even McDonald’s is helping out with Trae Day this year. “I actually just did a deal with McDonald’s; my album comes out Friday, July 21, and they picked a song off of Tha Truth Three to promote for the campaign of what we do in the community.”
It’s still a shock to the superstar, who says he grew up watching McDonald’s commercials and eating at the establishment. “Who would have ever thought I would partner up with them?” he wonders.
Just as important, though, is his work with the Houston Public Library. Trae says he grew up participating in different library programs. His favorite book, he says, was The Cat In the Hat.
iBangerz Magazine will be out there today to support and be a part of the community love.